Stay With Me: The Most Creative Hotel Brands in the World

Catherine Harvey
книга Stay With Me: The Most Creative Hotel Brands in the World, автор: Catherine Harvey

Stay With Me: The Most Creative Hotel Brands in the World

Catherine Harvey
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ID: 11559
Издательство: Gingko Press
Переплёт: Hardcover, 21.3 x 27.9 cm
Количество страниц: 240
Год издания: 2016
Язык: English
ISBN-13: 9781584235729

The past decade has seen an explosion in the number of boutique hotels the world over.

Through clever branding and unique interiors, they capture our dreams and yearnings, providing refuge for vacationers and weary business travelers alike. No longer satisfied with the trappings of yesteryear, today's visitors require more - places that speak to their sense of self or aesthetic leanings.

Hotel Branding features some of the most brilliant brand strategies of recent years - campaigns that integrate mission with material expression. Featuring NoMad, Hudson New York & Wanderlust.